One of Not Many is a management and brand-building house for extraordinary talent in sport and culture. We turn moments into platforms that endure, and help brands embed within culture rather than orbit around it.
Our philosophy in motion.
We believe craft thrives through curation, not scale. From London to LA, we work with a network of world-class collaborators — directors, stylists, editors, strategists — assembled precisely for each client and led by ONM from start to finish. It’s how we deliver work as distinctive as the people and brands we represent.
For athletes ready to become icons. For brands who know that influence isn't bought, it's built. Access is everywhere. Intention is rare.
TALENT
We shape influence beyond the game. From narrative and partnerships to ventures and platforms, we turn careers into cultural capital.
BRANDS
Through authentic partnerships and cultural strategy, we give brands a stake in culture, not just a seat at the table.
The work that shaped
One of Not Many.
Before founding ONM, we worked with some of the most iconic names in sport, helping them shape stories, build audiences, and extend their influence beyond the game. That work became the blueprint for what we do today.
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I spent over two decades working with some of the most iconic names in sport, from Pelé to Vini Jr.
What I learned was simple: The difference between those who fade and those who endure isn't fame. It's intention.
The intention to build something that creates value for decades, not moments.
Today, the opportunity for talent extends far beyond the game itself. Never before have athletes had the ability to build brands, businesses and influence at this scale.
ONM was created from the belief that exceptional talent deserves the same long-term thinking as the world's most iconic brands and businesses,
Precision over speed.
Patience over hype.
Permanence over trends.
At Sonido, we’ve discovered a team that transforms complex ideas into elegant digital solutions. Their commitment to excellence and innovation ensures that businesses can confidently navigate evolving markets with clarity and precision.
We value their deep understanding of design and strategy, which has allowed us to accelerate growth and optimize our client experience across all platforms.
ONM is not an agency of many, but a partner of few, meeting clients where they are, whether as your primary partner or embedded alongside existing teams.
LONDON / NEW YORK / LOS ANGELES